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Ecommerce Rapidly Outpace In-Store Grocery Sales, Omnichannel Strategies Rise

Ecommerce Rapidly Outpace In-Store Grocery Sales, Omnichannel Strategies Rise

As the lines between ecommerce and brick-and-mortar become even blurrier, online sales are expected to drive the vast majority of grocery industry growth between 2026 and 2028, per a new report from FMI The Food Industry Association and NIQ. Total U.S. online grocery sales are projected to hit $452 billion by 2028.

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