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The Sugar Exit: Where the Replacements Are Landing – Brightfield Group August 2026

The Sugar Exit: Where the Replacements Are Landing – Brightfield Group August 2026

Brightfield Group’s August 2026 report examines how sweetener preferences are translating into consumer behavior, social conversation and emerging product opportunities. Refined sugar is losing share of sweetener-related snack discussions, while natural and alternative options are gaining attention, although the motivations and perceptions surrounding each vary considerably.

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