Food Industry News, Insights, and Education for the CPG Community

General Mills Looks Beyond Pricing to Reignite Growth As Cereal Rebounds

General Mills Looks Beyond Pricing to Reignite Growth As Cereal Rebounds

General Mills is seeing early signs that its efforts to rebuild consumer demand are gaining traction as the food giant shifts its focus from price investments to product innovation, renovation and marketing in fiscal 2027.

Impossible Foods Bets on New Products to Crack U.K. Grocery
Instacart, Gopuff Team Up for Integrated Sales and Advertising Platforms
Little Spoon Takes Its ‘Feeding Platform’ Beyond Food with Kids Vitamins
Eat Happy Kitchen Brings Cheese Bites Snacks to Retail with HomeGoods Launch
Non-UPF Verified Turns Consumer Scans Into Demand Signals
Flings Considers Full Portfolio Pivot With Protein-Packed Chocolate Bite Innovation
Review: Jams Goes Bananas With Its Latest PB&J
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