Food Industry News, Insights, and Education for the CPG Community

Marketing: Pringles Takes Brand Loyalty to the Grave; HI-CHEW Hits the Road for Halloween

Marketing: Pringles Takes Brand Loyalty to the Grave; HI-CHEW Hits the Road for Halloween

Pringles is inviting fans to pledge their eternal loyalty to the brand. As part of its “Once You Drop” campaign, consumers can sign a digital “will and taste-ament” for a chance to win a custom can-shaped urn.

Review: Riff ‘Chef-Crafted’ Meal Kits Hit the Right Notes
Q3 CPG Financing Deals – Northhall Report, October 2026
Dan-O’s Raises $25M, Clears Cap Table As It Enters New Occasions
Surplus Spuds Push Vandy From Crisps Into the Frozen Aisle

Video: Rewatch Recent Videos

NOSH's video content includes thousands of video interviews with leading industry experts and topics such as investing, e-commerce, branding, current events and more.

Tracking CPG Growth: Q3 US Retail Launches – Calebrate October 2026
Nosh Live LA 2026: Early Pricing Ends Friday — Founders Share How It Grew Their Brands
As Diet Niches Narrow, Cappello’s Shifts Toward Mainstream Baked Goods
Review: Gymkhana’s Simmer Sauces Has Us Seeing (Five) Stars
‘Beautrition’, Bitter Flavors Lead Whole Foods 2027 Trends Report
THE CPG INSIDER WEEKLY
Doughlicious Receives Backing from Yasso Founders as It Scales U.S. Presence
Report: Hain Celestial’s Turnaround Hits Crisis Point With Possible Ch. 11
Distribution: Erewhon Taps Zero Acre Farms for Fruit Oils
New Products: Kraft Takes Parm on the Go; Barebells Pumps Up the Protein