Food Industry News, Insights, and Education for the CPG Community

After years of private label growth cannibalizing branded market share, consumers are once again redefining value. The new, evolving definition doesn’t have as much to do with price as it does the experience.

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery examine four stories shaping the packaged food industry: the seed funding round fueling a drink mix startup’s retail expansion, The EVERY Company’s latest step toward commercializing precision-fermented egg white proteins, Welch’s bid to disrupt the frozen sandwich category, and the FDA’s push for greater transparency around caffeine content.

Available in Frosted Strawberry, Cinnamon Brown Sugar and S’mores, each gluten-free pastry delivers 11 grams of protein, 6 grams of fiber, 2 grams of added sugar and 5 grams or less of net carbs.

For packaged food brands, the right conversation can change the trajectory of the business. A buyer’s feedback can sharpen a retail strategy. An investor’s perspective can clarify what growth metrics matter most. A fellow founder’s experience can help solve a challenge before it becomes a costly mistake. That is the value of Nosh Live. Taking place December 3 + 4 in L.A., the two-day event brings together packaged food founders, buyers, investors, operators, suppliers and service partners for curated education, product discovery and direct industry connection.

Startup meat snacks brand BUFFS is preparing to launch next month following the close of a $1.1 million pre-seed funding round.

After expanding from popcorn into chips last summer, Gheelish is unlocking growth through new branding and a protein-forward innovation.

In his first earnings call since taking the helm, John Brase outlined a sweeping turnaround strategy centered on restoring margins, investing more heavily in brands, simplifying the company’s portfolio and organization, and resetting capital allocation.

Upstart protein bar brand Posana announced it has closed a $650,000 pre-seed round with a slate of creators and operators backing the business, per a LinkedIn post from founder Aditya Banerjee.

The food technology business announced today it has partnered with ADM to begin commercial-scale production of its OvoPro precision-fermented egg white proteins, utilizing ADM’s Clinton, Iowa, facility.

Hockey Stick Ventures is raising a $3 million Fund I after backing several brands as a three-year-old investment syndicator.

Established food companies are reshaping familiar staples around the growing demand for protein and fiber.

Maspanadas announced its largest retail expansion to-date, bringing a new bite-sized Poppers format to Walmart stores nationwide.

Many of the technologies debuting at IFT FIRST this week in Chicago aren’t chasing the next superfood or trendy ingredient.

This week, we’re revealing the big guest ready to hit the stage at Nosh Live 2026, discovering how to add a functional ingredient that will keep consumers coming back, and saddling up with some BuzzBallz chapz. Hey, what more could you ask for?