Marketing
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Featured Marketing Content
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Nutrient-Dense Micro Meals, Small Indulgent Bites Fuel New Innovation
As consumers continue to demand nutrient-dense offerings and Americans increasingly take up use of GLP-1 drugs, broad-scale innovation tides across meals and snacks seem to be heading in a singular direction.
Additional Content
Marketing: Fresh Looks for Stone & Skillet, GoodPop and GoNanas; Junkless Teams with Livvy Dunne
For the first time in its over 12-year history, Stone & Skillet has changed its visual identity. The new branding brings a skillet illustration to the logo and adds brighter colors to differentiate flavors.
Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.
CPG Week Podcast: Mayo-Mustard Merger, Creatine Craze and HOP WTR On Top
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery unpack the McCormick-Unilever merger, Constellation Brands’ purchase of HOP WTR, Create Wellness’ fresh funding-fueled expansion, and Q Mixers’ move into functional beverages.
April Fools’ Isn’t Dead. It’s Just Riskier – and Smarter – Than Ever
There was a time when an April Fools’ stunt could be delightfully dumb – a clear joke, a quick laugh, maybe a viral tweet. In 2026, that same playbook feels shaky.
‘You Deserve Sweetness’: Toto Targets Mass Appeal with Indulgence-forward Rebrand, Improved Formula
Amid a period of “explosive growth,” Toto Foods is evolving beyond its protein-centric messaging with a dessert-forward rebrand aimed at cementing its position as “an ooey, gooey cookie that wins on taste.”
Once Upon A Farm Beefs Up Portfolio With Five New Lines
Once Upon A Farm has added five new product lines to its portfolio of kids snacks and meals, claiming the launch marks its largest portfolio expansion to-date.
Create Lands $20M To Scale Into Creatine Hydration Powders
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
Kaizen Repositions for Retail with Clearer Nutrition Messaging
Consumer interests have cycled through low-carb, high-protein and fiber-filled products during the nearly six years pantry staple brand Kaizen has been on the market. It has aligned itself with each new demand while its recipes remained the same.
‘Ndulge Bets on Frozen Greek Yogurt Bars as Protein Ice Cream Competition Heats Up
After building Keto Pint into a staple of the better-for-you freezer set for older, ketogenic and diabetic consumers, brothers Chris and Anthony Spencer have debuted a second act aimed at a different audience.
New Products: Mavericks Does Sandwich Cookies, Chobani Expands Flips Line
In this week’s new products roundup, Mavericks makes its first foray into the sandwich cookie category, Chobani expands its Flips yogurt line with a campfire treat-inspired flavor and Perfect Bar taps into two major trends. WA-CHAA! Peanut snack maker WA-CHAA! has expanded its lineup with two new flavors: Sichuan Barbecue and Salt & Sichuan Peppercorn…. Read more »