Marketing
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Featured Marketing Content
Annavana Wants To Get Americans Hooked On Podi
Annavana aims to capture consumers with podi, a nutrient dense, spice-infused powder typical in Indian cuisine.
Marketing: Loopini Founder Trains For Ironman By Eating Pizza For 100 Days; Plus Hot Girl Pickles, GoGo squeeZ
Damiano Messineo, the co-founder of lupini bean frozen pizza brand Loopini, took on the challenge of eating pizza every day for 100 days while training for an Ironman.
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Additional Content
New Products: Perfect Snacks Does Oat Protein Bars, Firehook Teams with Grillo’s
In this week’s notable new products roundup, Perfect Snacks introduces its first oat-based protein bar, Barnana co-founder Matt Clifford returns with a new clean-label cereal brand and Firehook teams up with Grillo’s Pickles.
Kendall Dickieson Shares How To Go Viral
There’s no guarantee that you can manufacture a viral moment, but there are plenty of fruitful paths to seed, stretch and support your brand’s momentum on social media.
More Than Stars & Stripes: Branding Gurus Break Down How to Do ‘Americana’ Effectively
As Americana becomes increasingly popular, brands face a key challenge: How do they create something that feels real and resonant rather than simply wrapping a product in red, white and blue?
Junkless Builds Its Next Act As Protein Fuels New Opportunities
While testing new categories, Junkless has expanded its footprint in the last year, eyeing new opportunities in c-stores, mass and club.
Saigon Bonbon Wants to Put Vietnamese Flavors on the Gummy Candy Map
Saigon Bonbon is among the newest entrants in the gummy candy space, pairing Vietnamese-inspired flavors with lower-sugar formulations and a brand story rooted in culture, community and representation.
The Better Meat Co. Becomes BMC Ingredients, Signaling Bigger Play for Rhiza Mycelium
The Better Meat Co. announced today that it will begin doing business as BMC Ingredients to expand the market for its Rhiza mycelium ingredients into additional food categories.
From Self-Distribution to Over 11,000 Doors: Inside Partake’s First Decade of Inclusive Snacking
As Partake celebrates its 10th anniversary, the brand credits one early strategic decision with laying the foundation for that growth: pursuing mainstream retail from the beginning.
Protein Powers Indulgent Innovation at Summer Fancy Food Show
The Summer Fancy Food Show isn’t typically flush with nutrition trends; however, this year’s indulgent treat makers couldn’t help but add a little extra protein.
New Products: Nantucket Crisps Partners with All Time Low, Nature’s Garden Yoggies Go Tropical
In this week’s notable new products roundup, Nantucket Crisps partners with rock band All Time Low on a limited-edition flavor, Dolly Parton debuts her “Cup of Ambition” coffee brand, and King’s Hawaiian launches its first single-serve snack offering.
Figa Turns Cupuaçu Seeds Into Clean-Label Chocolate Alternative
Amid the sea of sweets, alternative chocolate maker Figa made its Summer Fancy Food Show debut with a lineup of cupuaçu-based bars in four varieties: Salty, Pure, Fruity and its newest SKU, Passionfruit.