Distribution
Read the latest natural food industry news and advice relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between food brands and distributors, the latest industry news and analysis provide context and best practices within a complex food distribution network.
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Featured Distribution Content
‘We’ve Been Here’: Lulu Asian Kitchen Leverages Target Deal To Fuel Frozen Ambitions
Restaurant group Lulu Asian Kitchen has quietly built its CPG foothold in deli but is now expanding into the freezer section.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Additional Content
Can Beef Tallow Win The Bar Aisle? Prima Is Betting On It
Protein bar brand Prima is betting its grass-fed ingredient profile will win over conventional channel shoppers as it moves beyond natural.
Laird Superfood Loss Widens Amid Multi-Brand Push
Laird Superfood is doubling down on its efforts to become a “scaled, diversified platform with greater reach,” despite facing increased margin pressure and a wider net loss in 2025.
Distribution: That’s it. Fruitola Enters Costco; Crafty Counter Debuts Protein Scramble at Whole Foods
Fruit bar and snack brand That’s it. has landed its Fruitola (read: fruit granola) in Costco stores across the Midwest and Southeast.
Eat Just Lays Out Plant-Based Chicken Strategy
Eat Just co-founder and CEO Josh Tetrick spoke to Nosh at Expo West about the company’s new plant-based chicken product.
Chickapea Grows U.S. Footprint with Costco-exclusive Offering As Velocities Rise
Canadian high-protein pasta brand Chickapea is deepening its presence in the U.S. with an exclusive limited-time offering at Costco stores across the Los Angeles region and Hawaii.
How Cravings by Chrissy Teigen Balances Star Power with Operational Discipline
When Cravings by Chrissy Teigen first sold out its banana bread mix online in 2021, it was easy to credit celebrity power. But behind the scenes, CFO Haley Ludwigson was quietly building out margins, supply chains and retail relationships.
Harken Sweets Scores Major Kroger Expansion Backed by Selva Ventures
Harken Sweets, armed with new capital from Selva Ventures, is readying a major retail expansion with Kroger, adding roughly 2,000 doors and bringing its total retail footprint to around 7,500 stores.
Fancypants Goes Big With Smaller Pack Sizes
The Boston-based premium cookie maker is expanding into new foodservice channels with 1 oz. and 0.67 oz. trial packs designed for corporate cafes, hotels, universities and airlines.
Distribution: Just Ingredients and Back to Nature Hit the Bullseye; Good Eat’n Reaches Kroger
Back to Nature announced one of its largest retail expansions to date, with products now available in Target stores nationwide.
Mighty Spark Charts Mighty Expansion
Mighty Spark, a producer of chicken snack sticks, is rapidly expanding with new distribution and product launches in the year ahead.











