Will has significant experience working with small, high growth and large, global consumer companies. Prior to joining Prelude Growth Partners, Will worked on the private equity investing team at Goldman Sachs Principal Investment Area, where he evaluated investment opportunities in the consumer and retail sectors. Prior to that, Will was a member of the investment team at TowerBrook Capital Partners, an international private equity firm, and began his career in the Mergers & Acquisitions Group at J.P. Morgan. Will received a BA in Economics from Cornell University and he earned his MBA from Harvard Business School.

Luke Abbott, Founder and CEO of Vdriven, is a serial entrepreneur, consultant and leading voice of innovation in the food industry. As the former President of Monterey Provisions, a national food distributor, he scaled the company’s revenue from $32 million to over $250 million while successfully launching three startups. Luke’s academic contributions as a Professor of Supply Chain at the University of San Diego equip the next generation of business leaders with practical insights and real-world experience. Today, he leverages his deep expertise and industry connections to help emerging brands scale and dominate the retail market.

Ashley Rogers is a serial CPG founder with four successful exits, more than $100M in retail sales, and products placed in over 40,000 stores nationwide. She has built and scaled some of the industry’s fastest-growing emerging brands, turning early-stage concepts into category leaders. She launched Buff Bake, bringing its protein cookies into major retailers like Whole Foods, GNC, and Vitamin Shoppe. She went on to found Spudsy, the upcycled sweet potato snack that expanded into Target, Walmart, Whole Foods, Sprouts, and Costco before its 2024 exit. Most recently, Ashley led the creation and hyper-growth of Sprinkles CPG, taking the brand into 10,000+ retail doors in under a year as the consumer packaged goods extension of the iconic Sprinkles Cupcakes. Today, Ashley is the founder of ShelfMade, a fast-growing community and education platform where she helps thousands of CPG founders launch, grow, and scale their product-based brands with confidence. A proven operator with more than a decade of hands-on experience, Ashley specializes in brand building, retail strategy, and scaling products from idea to nationwide distribution.